Let’s worry about the content later.

Coming from a background in advertising, I’ve had the privilege of working with some of the best writers, proofreaders and project managers in the business. So being out on my own, I often employ such people to develop the content on Web sites with the budget.

On those other sites, ahem, it’s not so great. Even the most well intentioned clients fall prey to putting the content on the back burner. It’s a freakin’ chore. After all, developing a corporate Web site is part science and part soul-searching.

So it’s natural that clients struggle with what goes on the “about us” page and ponder over who gets an executive bio.

Pepi Ronalds has some great insight into “The Cure for Content-Delay Syndrome“

via A List Apart