Websites should measurably drive leads, sales, and deeper engagement. Websites should be more than pretty brochures. Your website could act as a growth engine powering lead generation and nurturing sales opportunities. Our approach to website is content first and it starts with a rock-solid communications strategy built on intent and conversion.
We build our websites with mobile audiences in mind because the majority of internet traffic is coming from mobile devices. Sure an outstanding desktop presence is critical, but if it doesn’t work on mobile, it doesn’t work at all.
Our approach starts with:
We combine this along with other factors to develop a strategic digital marketing plan that will be the foundation of your internet marketing communications.
Once the initial plan is in place, we determine a look and feel based on benchmarking. This leads us into the design and content creation phase, which work hand in glove. We combine creative writing with creative design along with exceptional images and original graphics. The result? An online brand people love and your competitors will envy.
In a truly effective website design process, focus groups are conducted and feedback is evaluated. In some cases crowdsourcing is helpful to generate a broader response. This feedback is captured and used to refine your website and the evolution of your website over time.
The ultimate goal is to turn website visitors into customers, fans and brand ambassadors. We do this through a strategy of engaging content, user experience and marketing automation tools that drive the user through the bottom of your marketing funnel.