Here are the steps to creating a brand people absolutely love:
This brand development process creates a cycle of curiosity, creativity and connection. Because great branding is more than a good product or snappy advertising campaign, it’s about connecting with your customers (we call them fans) on an emotional level and giving them what they need.
So your brand has to do more than sell products and services. It has to differentiate. (If you’re the CMO of a corporation, you’re thinking “tell me something I don’t know”.) But even if you are a pedigreed marketing guru, having the right partner with an instinct for what consumers want and a yearning for the research to back it up, is simply invaluable.
Often times, our esteemed marketing partners have a clear vision for a brand launch or brand extension, but don’t have the capacity or resources to execute creative solutions that create a memorable brand experience. At other times, our marketing partners are serial entrepreneurs, who have more money than time and simply want a team who can handle it from soup to nuts.