04 Oct Why Out of Home is here to stay
One of the cool things about working with global clients like Nielsen, is learning about leading edge technology that affects companies and people big and small. For example, I’m working with Nielsen about a new initiative called Out of Home TV measurement. More and more people are consuming television and advertising out of the home, including the office, gym, bars, airports and so on. Today this article pops up in an Ad Age email.
And I’m thinking, hey I know about that! Of course, this is not referring to TV out of home, but its the same concept.
“Global out-of-home ad revenue will total $29 billion this year, with revenue expected to grow by 3 percent to 4 percent annually until 2021, according to a Magna Intelligence study cited by the Outdoor Advertising Association of America.”
“The media industry is in the midst of an important transition: consumers have endless options for consuming their favorite content, and it’s fundamentally changing the business of TV, advertising and measurement. The need for fair comparisons between digital and TV is greater than ever.
In order to empower media companies and advertisers to make the most of the new media landscape, Nielsen is connecting all of our audience measurement capabilities to launch a comprehensive ratings framework that helps to demonstrate our clients’ total audience for both content and ad campaigns across all consumer access points. Nielsen’s Total Audience Ratings is the best representative measurement of media consumption across platforms and devices.
Nielsen provides metrics that enable comparability between traditional viewing on a television set and media consumption that occurs on other devices and platforms. These next-generation metrics provide content owners with the tools they need to better understand the true total audience of their content, and allows marketers to compare their options to put their ads in front of the right consumer, on the right platform, at the right time.”
When you partner with Harrington Design Company, you benefit from the wisdom gained from working with leading global companies like ESPN, Nielsen, PepsiCo and many others.
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