In an online world, how can print still be relevant?
It’s true that the newspaper and magazine industries are dying and direct mail response rates continue to plunge. The marketing brochure has been replaced by the website and PowerPoint. Paper just isn’t what it used to be. And we think that’s fantastic.
There was a time long ago when the printed piece was regarded as a luxury, something only the wealthy elite could afford. The quality of paper and the print process mattered. As a society we are back to that.
At HDco, we regard print collateral and marketing materials as a fine art, something that should be reserved for the most important messaging.
At HDco, print is still very much alive.