08 Dec E-Commerce by the Numbers
Some experts project that e-commerce will top $ 123 billion in 2004 – up from an estimated $ 96 billion in 2003. E-commerce now makes up roughly 2 percent of all retail sales, and the influence of online commerce is growing. Here’s a quick look at who is shopping online:
$64,500
Average household income of an online shopper
42
Average age of an online shopper
15.8
Number of online orders the average online shopper makes in a year (by contrast, the average catalog shopper places only 5.3 orders per year)
53%
Number of consumers who say that more secure payment options would persuade them to shop online
Source: Business Wise