PepsiCo hired us to create a high-end explainer video for PEPview, which is a proprietary analytics tools that does some crazy top secret stuff like analyzing consumer package goods products all over the world. This video will roll out to PepsiCo’s English speaking countries around the world to encourage the adoption of this radical tool that has been in the making for half a decade.
One of the challenges my team had to overcome was learning the language and branding of PepsiCo. The second challenge was understanding this incredible complex technology in the timespan of only a few weeks. The turnaround was tight and this project had to hit a home run.
“What a week! So, I have viewed your masterpiece at long last….you are a GENIUS!”