Welcome PepsiCo!

Welcome PepsiCo!

Harrington Design Company is pleased to announce PepsiCo, as the latest addition to our client family. PepsiCo is one of the world’s leading food and beverage companies with over $63 billion in net revenue in 2016 and a global portfolio of diverse and beloved brands.

PepsiCo was brought to us by our good friends at Nielsen by way of Jill Brennan to create a high-end explainer video for a proprietary analytics tool. It does some crazy top secret stuff like analyzing consumer package goods products all over the world. This video will roll out to PepsiCo’s English speaking countries around the world to encourage the adoption of this radical tool that has been in the making for half a decade.

I can’t tell you how excited I am about partnering with the team at PepsiCo. Roy, JC and Jen were incredible knowledgeable, helpful, responsive and really fun to work with. And Jill, my direct point of contact worked tirelessly with us every step of the way to make sure this project was a success. One of the challenges my team had to overcome was learning the language and branding of PepsiCo. The second challenge was understanding this incredible complex technology in the timespan of only a few weeks. The turnaround was tight and this project had to hit a home run.

I wish I could show you the final product, but it’s under lock and key due to confidentiality. We wouldn’t want that other global beverage company (who may or may not have a famous red can) know what we are up to. Thanks to Elise Powers for her superhuman animation abilities

But here are a few screen grabs: