The Ritz Chamber Players is hailed by The Baltimore Sun as “one of the most interesting and dynamic ensembles to emerge in recent years.” Boasting some of the world’s preeminent musicians spanning the African diaspora, it brings fresh, new energy to the classical music genre. Its members perform with prestigious organizations, including the New York Philharmonic, Boston Symphony, Chicago Symphony, Pittsburgh Symphony, Philadelphia Orchestra, and the London Symphony. Founded in 2002 by clarinetist and Artistic Director Terrance Patterson, the Ritz Chamber Players presents a landmark subscription series at the Times-Union Center for the Performing Arts in Jacksonville, Florida, combining exceptional artistry on stage with inspiring educational programs in schools and throughout the community. Through its concert series in Jacksonville and performances across the United States, the Ritz Chamber Players continue to build the participation of multicultural audiences that reflect our diverse society.
Although the chamber group had received national attention, their Jacksonville concerts were not well attended. Our mission was to increase awareness of the group’s unique approach to classical music and target sophisticated enthusiasts to spread the word to more mainstream audiences. Through a co-op program with the Jacksonville Symphony Orchestra and other classical music organizations, the Ritz Chamber Players were granted pro-bono advertising space in publications. HDco created a print advertising campaign to target these audiences. A companion website was created as part of a digital marketing campaign to introduce the public to its music, the musicians and to drive ticket sales.
The campaign significantly increased awareness and ticket sales, with some concerts selling out.
