The challenge: The TPC Network, which consists of over 30 premier golf properties, is owned, operated, and licensed by the PGA TOUR. Dipping membership numbers and tee times were hurting the clubs.
How we solved it: We developed a strategy and redesigned the websites for TPC Sawgrass and TPC Scottsdale, its flagship properties highlighting the beautiful courses and first-class amenities. We tapped our expertise in destination marketing to promote membership, tee times, and events. We were subsequently awarded the website account for all the TPC clubs. Our work with the TPC Network led to a digital strategy and content for Championship Management.
The outcome: Memberships, tee times, and event attendance improved at all the major clubs, and THE PLAYERS saw a boost in their annual attendance.
