ESPN

About This Project

HDco partnered with ESPN, one the world’s largest sports networks. We created a slick, modern presentation for it’s new advertising technology, called Live Sport by ESPN, a revolutionary method for generating media buys in real time using a sophisticated, proprietary algorithm. The presentation was for the CES (Consumer Electronics Show) in Las Vegas in 2015. It’s an internal document so I can only show you bits and pieces of the printed version.

The technology is very complex and ESPN relied on our ability to create simple and easy to comprehend infographics for manufacturers and retailers.

In addition, we created an icon library for internal use in ESPNs design projects.

“Again – we are so happy with the result here. Amazing work.”

~ Soph

 

Category
Branding, Design, Identity, Strategy, Video
Tags
advertising, branding, design, espn, Fortune 500, harrington design company, hdco, icon library, infographics, jeffrey d harrington, media buying, technology