How we develop business and marketing collateral
The process we follow for brand collateral starts with analyzing your brand strategy. We call this stage Align. We take a close look at your target audience and determine the segment that will potentially respond to print collateral.
Crafting a message and developing a look and feel is the next and most important step. We call this Design. Our veteran writers and designers develop concepts that resonate with your key audiences and effectively communicate your value proposition.
To maximize effectiveness, we recommend market testing concepts to develop a baseline for response. Whether we use an internal audience for testing or conduct a formal focus group process, gaining insight into consumer mindset aids our intuition and improves ROI.
HDco follows the project from conception to production, so count on us to make sure we produce the product that we all envisioned. Our print partners are the best in the industry and in today’s competitive market, there are options for every budget.
The cycle continues with Evaluate. To insure that our labors are achieving the intended outcomes, we refer to our measurement criteria as defined in our Align phase. After reviewing quantitative and qualitative data, our team provides recommendations for enhancements to the marketing, brand or product campaign.
How do we get started?
Give us a call at 904 398-5700 or email Jeffrey to schedule a consultation.