Of all the marketing communication tools available today, Corporate Identity is perhaps the most important. (Except for a great name. see naming for our philosophy on that) Think about the brands we love and then think about the ID systems.
Only handful of beloved brands come to mind that are not accompanied by world-class identity systems. To create a brand identity that stands the test of time, it has to be protectable. More about that later.
When we think of Brand Identity, Corporate Identity or Product Identity, it’s more of a sophisticated visual language. Colors, typefaces and treatments of photography, illustration and infographics, it’s way more than a logo or even logo systems. This system of visual language is how you communicate to your target audience or better put the humans who will interact with your brand or product through every conceivable media. From the Internet to the humble business card, our comprehensive approach lays the foundation for every creative solution.