April 2006

07 Apr

Posted at 13:19h in In General
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A brand that realized early on design could be the thing to set it apart from the competition.Fossil violates the rules of branding with gleeful abandon -- an unorthodox strategy that has provided amazing flexibility and great success.from Business Week OnlineFossil's multiple logos, ever-changing packaging,...

05 Apr

Posted at 17:15h in In General
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Any of you picked up the Folio and noticed the redesign? The cover is cleaner, which is nice, and I like how it works with the current content, but I wonder how it will work in the future. I definitely like the inside better: nicer...

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